Fabletics: Revolutionizing Athleisure and Brand Awareness. All in one.

Exactly how did Kate Hudson grow a nationally recognized athletic clothing brand in just 4 years? Low and behold, leveraging the power of the crowd.

Consumer reviews can be tied to the success of the California based brand Fabletics. How so? It turns out people trust other people, especially when it comes to reviews posted by customers. Online reviews weight heavily on potential consumers who are in the market to purchase. When someone is convinced via an online review to buy those floral leggings and matching sports bra, an increase in brand reach and revenue is imminent on Fabletics side. Through consumer reviews: knowledge of the Fabletics brand spread increasing brand loyalty and brand retention, all in one.

 

The power of the crowd involves more than just one. Customer reviews have the power to indicate how future consumer behavior will play out. Will the brand flip or flop? Customers tend to trust other customers who have positive or negative things to say pertaining to a specific brand. Furthermore, poor customer reviews can also heavily weigh on a brand’s image. The reputation of a business has recently been emphasized to be one of the most impactful customer considerations. A direct link between a brand’s image and honest customer reviews occur when brands feature reviews directly on their website, linking honesty and credibility. Customer reviews can deepen the reach of a brand’s target demographic, like Fabletics and convince one more athleisure junkie to buy that brand new pair of well-fitted leggings. The success of positive reviews is also directly correlated to a brand’s revenue. With positive reviews comes an increase in the search results provided by Google, trafficking more customers to a brand’s landing page. In addition to boosting page views, positive reviews increase repetition in buying trends amongst loyal brand customers. The success of Fabletics can be traced to original customers helping tailor products better suited for their wants and needs. When customers feel as if their needs and wants are heard, brand retention and repetition of buying occurs in sync. With a goal to help females feel better in the gym and off, Kate Hudson and Fabletics has effortlessly captured how to appropriately leverage the power of a crowd.

 

Fabletics began back in 2013 when Don Ressler and Adam Goldenberg, founders of TechStyle Fashion Group, came to the realization that the current market lacked both affordable and stylist athletic apparel for women. Kate Hudson was approached to be the face of the change and together, Fabletics was co-founded. The transparency of Kate Hudson’s personal brand to female athleisure seemed like a no brainer. The success of Fabletics can be credited to the data-driven approach to selling. For women are looking for something to throw on to run round with their kids or run laps at the gym, Fabletics and Kate Hudson have their backs.

Sweetgreens is going straight to the top

Nathaniel Ru, one of the founders of the restaurant Sweetgreens, was born in 1985 in Pasadena, CA. He graduated with his B.S in Finance from Georgetown University. After graduation is when him and 2 of his Georgetown graduates came together and started Sweetgreens.

 

The restaurant is known for being a seasonal kitchen that mainly focuses on local sourcing and sustainability. Sweetgreens first location was located right in the heart of Georgetown. Since first starting they have been able to expand to more than 27 different locations located in a total of 6 different states.

 

The idea of Sweetgreens came to the 3 founders when they finally decided that their community could use more delicious, healthy and also eco friendly dining options. They were able to launch Sweetlife in 2010, which came to be known as the regions largest music and food festival. Over 20,000 people is said to be attracted to this event each year.

 

The Sweetgreens dream for them started their senior year at Georgetown University located in Washington, D.C. Six years after that the eatery that they had began in the space on M street had turned into the Sweetgreens resturant chain. It had turned out that the tavern space landlord had also been the landlord of the apartment building right around the corner from where Ru and his friends had lived. The landlord happened to of seen a spark in the three men that only had a semester to go to be able to graduate from Georgetown.

 

The landlord went on to tell them that they needed to come back with a business plan, an architect and also some business backers. It took them nearly three and a half weeks to be able to find some backers and also an architect. Ru went on to talk about how they were blessed to of got the chance that they did and how their timing was just perfect.

 

The owners of Sweetgreens are now able to proudly say they have stores now located in the Northeast’s major cities and also their suburbs. The chain has continued to serve fresh and healthy meals, with most of the ingredients they use being bought from local farmers and purveyors. Ru has stated that no matter the number of stores that Sweetgreens has that they make sure each and everyone lives up to Sweetgreens core values. Sweetgreens is one resturant that is going straight to the top.

Follow Nathaniel Ru on twitter.

Adam Milstein: The Israeli-American Top Philanthropist

Jews have been going through hostility, prejudice, and discrimination after series of pogroms targeting Jews that were in Eastern Europe and Latin America that began in the 20th century. The Jews were murdered with most of them escaping to the United States and Israel. After a few years, Jews could not depend on anyone to protect them. Hence they decided to fight anti-Semitism for self-defense.

Today anti-Semites including Adam Milstein work to defend the Jews, the state of Israel and any institution with the Jewish people. Jewish face anti-Semitism from radical Islam and the radical left. Radical Islamist and radical leftists cooperate to deny Jews their rights to self- determination.

Records show that anti-Semites are gaining power not only by adding more anti-Semites but also by getting others to understand their ideology.Jews are fighting anti-Semitism with the help of philanthropists like Adam Milstein who support organizations.

Adam Milstein has risen as America’s most prominent pro-Israel philanthropists. Adam was born and raised in Haifa, Israel. He joined the IDF and took part in the Yom Kippur War.The Milstein’s family migrated to the United States in 1981 where he pursued his education in the business school at University of Southern California.

After Adam Milstein had succeeded to be among the top real estate investment managers in Los Angeles, Adam and his wife founded the Adam and Gila Milstein Foundation. The foundation provides philanthropic and charitable funds to various organizations that support Jewish people, Israel and the U.S-Israel relationship.

Adam Milstein has a unique philanthropic philosophy because he is not exclusively of financial aid but also provides expertise to organizations, incorporates lessons and skills to ensure the organizations attain efficiency and influence. He focuses on “life path impact” as his priority for significant philanthropy.

 

https://www.milsteinff.org/who-we-support/

 

https://www.facebook.com/adam.milstein.5

Richard Blair’s Wealth Solutions Revolutionize the Financial Service Industry

About Wealth Solutions

 

Wealth Solutions is a global investment advisory firm specializing in comprehensive and personalized financial planning. It targets wealthy families, individuals and small business owners in Austin, Texas and neighboring towns such as Georgetown, Houston, Marble Falls, Bastrop, and New Braunfels. Wealth Solutions offers financial advisory services that allow you to grow and manage your assets. While property management can be a daunting process, Wealth Solutions helps you demystify the confusing elements of wealth management. Richard Blair partnered with CAS, CES, RICP, and CES to establish Wealth Solutions in 1994. Richard Blair is a duly registered financial advisor with over two decades of experience in financial services industry. Learn more: http://www.wealthsolutionsria.com/p/my-story

 

Even as the financial services sector undergoes rapid changes, Wealth Solutions believes that financial strategies ought to change and adapt to the changing environment. Wealth Solutions is looking for an opportunity to offer dynamic and yet conservative investment solutions. These solutions will help its clients increase their return on investment while minimizing the risk involved. Again, Wealth Solutions is aware of the primary goals of retirees and those preparing to retire. Most retirees look at developing a steady flow of income, preserve their wealth, and leave a legacy behind for their heirs. Wealth Solutions will help you come up with a comprehensive financial plan to pursue your retirement goals. Learn more: http://anthonycioe.com/richard-blair-providing-sound-investment-and-wealth-solutions-to-clients-in-austin-texas/

 

About Richard Blair

 

Richard Blair is the founder of Wealth Solutions, a financial advisory firm based in Austin, Texas. He founded Wealth Solutions to make a significant impact on the lives of individuals, families, and small enterprise owners. Having been born to a family with a background in teaching, Richard Blair became interested in teaching at a tender age. His grandmother, mother, and wife were teachers. It’s from them he witnessed that teaching could help an individual grow their knowledge and confidence.

 

Mr. Blair combined his firsthand experience in teaching with his knowledge in financial services industry to help others in financial and investment planning. He ventured into the financial services industry in 1993 upon graduating from college. In 1994, he founded Wealth Solutions, an independent financial advisory firm to offer unprejudiced financial and investment solutions to all his clients without conflict of interest. Mr. Blair has over the years honed his experience in financial and investment planning. Richard Blair has helped his clients to avoid common financial pitfalls during retirement planning and life after retirement. Learn more: http://ianjenkins.net/richard-blair-and-wealth-solutions-that-work/