Results of a Research Carried on PodcastOne

Norman Pattiz established Westwood One. The company became the most extensive radio network and provider of talk, sports, entertainment, news, and traffic programming in America to the Broadcast sector. Westwood One was the owner and manager and distributor of CNN radio, NBC radio networks, NFKL Football, CBS News, March Madness, NCCAA Basketball, and winter and Summer Olympic Games. Pattiz also established Courtside Entertainment Group in 2010. Most recently, he founded PodcastOne and PodcastOne Sales, which is a leading podcast sales and marketing provider in the nation.

Norman Pattiz was in 2000 appointed by President Clinton and in 2002 was reappointed by President Bush to work on the Broadcasting Board of Governors (BBG) of the US. The BBG oversees nonmilitary broadcasting services in the US such as Radio Free Europe, Middle East Broadcasting, The Voice of America, and Radio Liberty. Norman was tasked with launching and conceiving television services and Americas Arabic language radio to close to 22 countries in the Middle East. It was reaching to more than 40 million listeners weekly. Learn more: http://www.hsacouncil.org/norman-pattiz/

Besides his experience in broadcasting, Norman works as a Regent of the University of California. He also chairs the Los Alamos National Security Laboratories and Lawrence Livermore. Pattiz is also a member of Pacific Council on International Relations and the Council of Foreign Relations. Norman joined the National Radio Hall of Fame in 2009. Due to his achievements and reforms in the broadcasting sectors, Norman was awarded the Giants of Broadcasting Award by the Library of American Broadcasting. Learn more: https://ideamensch.com/norman-pattiz/

The chief executive officer of PodcastOne and the vice president of Edison Research Strategy made public the final results of progressive, inclusive studies that were carried out by advertising tests with the top customer brands in the nation. The original researchers of brand boost for the podcast promoters occurred in the half of 2016. It showcased the influence of podcast brand advertising, recall of precise messaging, and intention to purchase.

The results of the research indicated that over 60 percent of podcast listeners referred to a specific grocery brand after the Ad runs. It also showed that the statistics had increased from seven percent with spectators in the pre-study. The studies also indicated that responsiveness of independent products had been enhanced by the research to the post-research by about 47 percent for financial service products. The grass and garden products had also increased by 24 percent and 37 percent for vehicle after-market products. The research companies noted that over a third of respondents had positive reviews in the post-research.